Josh Spiroff — Website Intake · B&N AI Consulting

1

Your Story

The personal narrative that separates you from every other agent in the market.

Name on the site*

"Josh Spiroff" or "Joshua Spiroff" — whatever you go by professionally.

Title / tagline under your name*

e.g. "Associate Broker · eXp Realty" or something more personal.

Your bio — in your own voice*

2–4 sentences. Casual, local, real. Don't write what sounds "professional" — write what you'd actually say to a friend. Your Zillow says "Life long resident, local market expert" — go deeper than that.

Why real estate?*

One or two sentences — what do you actually love about this work? What gets you out of bed in the morning?

What makes you different from other agents?*

Not "I work hard" — be specific. What do you do that other agents don't? Look at your reviews for clues — your clients already told you.

The one thing clients always say about you(optional)

Not a quote — the theme. If you read your Zillow reviews, what word keeps coming up? Responsive? Patient? Honest?

Designations / certifications(optional)

e.g. GRI, ABR, CRS, Relocation Specialist, etc. Only list ones you want on the site.

2

Your Market

Where you work and who you love working with — the more specific, the better.

Primary service areas*

Already know: Cheat Lake, Morgantown, Monongalia County. Add anything else — neighborhoods, nearby counties, specific communities.

Client types you love working with*

Check all that apply — we'll tailor the site copy to speak directly to your best-fit clients.

Neighborhoods or areas you know best(optional)

Specific streets, subdivisions, communities — the stuff only a local would know.

3

What You Do

Describe each service in your own words — what the client gets and what makes working with you on this different.

Your Zillow confirms: Buyer's Agent, Listing Agent, Relocation, Commercial Properties. Describe each below — or skip any you don't want featured on the site.

Buyer Representation*

2–3 sentences. What do you actually do for buyers that makes the experience better?

Seller / Listing*

2–3 sentences. What's your process? Pricing strategy, marketing, communication?

Relocation(optional — skip if you don't want this featured)

Who are your relocation clients? Out-of-state buyers? WVU hires? What makes you good at this?

Commercial(optional — skip if you don't want this featured)

Types of commercial work you do — land, small business, investment, leasing?

4

Your Numbers

Confirm what we pulled from Zillow and add anything else worth featuring.

We already have from Zillow: 52 total sales · 10 in last 12 months · $376K avg · $34K–$1.6M range · 8 years experience · 5.0 stars · 14 reviews. Confirm below or correct anything that's off.

Total sales (confirm or correct)

Sales last 12 months (confirm or correct)

Average sale price (confirm or correct)

Years of experience (confirm or correct)

Any other stats worth featuring?(optional)

e.g. % of clients from referrals, number of days on market avg, a record-breaking sale, etc.

Which stats should the site lead with?*

Pick the 2–3 that best tell your story.

5

What Should the Site Do?

The single most important decision on the whole site — what action do you want a visitor to take?

Primary conversion action*

Contact / lead capture form — visitor fills out their info and I follow up Book a call / consultation — visitor picks a time on my calendar Both — form and booking option Direct CTA only — just show my phone number and email, no form

6

Branding & Look

Your existing brand, colors, and the feel you're going for. This is where your site becomes unmistakably yours.

Brandon confirmed you have existing logos and headshots — share the links below. We'll process everything before the build starts.

Logo files*

Google Drive or Dropbox folder link. Share as "Anyone with the link can view." Include all versions you have (color, black, white, mark only).

Headshot(s)*

Google Drive or Dropbox folder link. Professional shots preferred — share everything you have and we'll choose what works best.

Brand colors*

Hex codes if you have them. If not, describe — "dark navy background, gold accent" works fine.

Overall vibe*

Pick the words that feel right for your brand.

Sites you like the look of(optional)

Real estate or otherwise — paste links or describe the feel. "Like Apple.com but for real estate" is a valid answer.

Any other brand assets(optional)

Marketing materials, brand guidelines, business card designs, eXp materials — anything else we should see.

7

Contact & The Details

Everything that goes in the footer, nav, and contact section of the site.

Already confirmed from Zillow: (304) 288-5495 · joshuaspiroffrealestate@yahoo.com · facebook.com/spiroffrealestate. Confirm below or update anything.

Public phone number*

Public email address*

WV License number*

Required for the footer. Check your license card or the WV Real Estate Commission website.

Social media(optional — add any that apply)

Facebook

Instagram

Other

Domain situation*

I already own one Need to buy one Not sure — advise me

Domain name(if you have one or have one in mind)

Existing website to replace or redirect?(optional)

✦

Anything Else?

Must-haves, must-avoids, open questions, gut feelings — anything we should know before we build.

Things the site MUST have(optional)

Things the site must NOT have or do(optional)

Any other notes for Brandon(optional)

All done

Submit Your Answers

Hitting submit sends your brief directly to Brandon at B&N AI Consulting and downloads a copy to your device for your records.

A copy downloads to your device automatically. We'll be in touch within 24 hours.

Hey, Josh.

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